The Funky Biscuit
Brand Redesign
The Brief
Complete a full rebrand of The Funky Biscuit. Including designing a new logo, create brand guidelines, and brand extensions.
Finalized Logo
Background
The Funky Biscuit is a musician owned venue featuring live music ranging from local to national scale entertainment. The goal of the rebrand is to help modernize the look of the venue, while keeping with the classic rock and roll look that the brand has come to be known for. The Funky Biscuit is a musician’s home away from home. Gritty, but classic. Wild and fun, but with a feel good atmosphere. The Funky Biscuit is the ultimate listening room, and they want a rebrand that reflects that.
Existing Brand
The current logo The Funky Biscuit uses feels dated, with the type used both in the logo and throughout their branding being not readable in some areas it’s used in.
Logo Type Treatments
Color Treatments and Type Manipulation
Stationery Extensions
Coaster Extensions
Pint Glass and Take Out Box Extensions
Packaging Extensions